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FROM BAR DESIGN TO BRAND DESIRE
We think, design and build drink ecosystems made to scale.
BAR STRATEGY • EXPERIENTIAL DESIGN • SMART EXECUTION
PARIS x DUBAI
Crafted Hospitality
CREATIVE and OPERATIONAL MODEL
GUEST FOCUS
BRAND INTENTION
VISION WORKSHOPS
Clarify your brand essence and market stance.
GUEST TYPOLOGIES & EMOTIONAL PROFILING
Understand who you serve and how to deliver meaningful value.
SIGNATURE RITUALS
Turn guest moments into brand memory.
SENSORY BRANDING & SPATIAL IMPACT
Design immersive environments that speak through emotion.
CONCEPT INNOVATION
DESIRABILITY
BRAND ESSENCES
Design an experience only your brand can embody.
STRATEGIC IMMERSION
Reveal your brand’s truth and clarify its market position.
GUEST SEGMENTATION
Define emotional drivers and service expectations across key guest segments.
NARRATIVE FRAMEWORKS
Transform guest moments into memories — and stories into brand value.
SENSORY BRANDING
Curate textures, sounds, scents, and visuals that speak your brand language.
EXPERIENCE ARCHITECTURE
Structure menu logic and touchpoints into a seamless, elevated guest journey.
SEAMLESS OPERATIONS
SMART EXECUTION
BAR PRODUCTION & STATION DESIGN
Optimize station flow, mise en place logic, and ergonomics so peak service stays calm, precise, and seamless.
SERVICE CHOREOGRAPHY & SOPs
Define sequence, gestures, and service pace so every ritual lands.
FOH / BOH INTEGRATION
Align handoffs, communication, and timing so guests experience flow.
TRAINING & RITUALIZATION
Embed standards through immersion, repetition, and coaching
until excellence becomes instinct.
SUPPLIER ALIGNMENT & LAUNCH READINESS
Secure sourcing, specifications, costing, and logistics.
ON-SITE PRE-OPENING & SOFT LAUNCH SUPPORT
Set, calibrate, and refine live — ensuring opening nights feel flawless, confident, and on-brand.
CONCEPT DESIRABILITY
CREATE A SYSTEM
KPI DASHBOARDS & INSIGHT TRACKING
Design an experience only your brand can embody.
STRATEGIC IMMERSION
Track guest experience, margin, and productivity and translate signals into action.
MONTHLY PERFORMANCE STEERING
Align stakeholders, set priorities, and lock next-step decisions with clarity.
MENU & PRODUCT TEST CYCLES
Prototype, validate, and refine offers based on demand, feedback, and profit drivers.
TEAM COACHING & MICRO-TRAINING LOOPS
Reinforce rituals, correct drift, and elevate execution through short, frequent coaching.
EXPERIENCE EVOLUTION ROADMAP
Plan seasonal drops and continuous improvements to keep the concept fresh, consistent, and scalable.
SCALLING
BRAND EXTENSION
FRANCHISE-READY BEVERAGE SYSTEMS
Standardize signature quality while protecting margins and operational simplicity.
CULTURAL & REGULATORY LOCALIZATION
Adapt rituals, recipes, and compliance without losing the brand’s core identity.
EXPANSION TIMELINES & MARKET ENTRY KITS
Plan rollouts with clear milestones, resources, and ready-to-launch toolkits.
PARTNER ONBOARDING & GOVERNANCE PACKS
Align partners on standards, reporting, and brand guardrails from day one.
LICENSING & IP PACKAGING
Package your concept into licensable assets — with clear ownership and usage frameworks.
